The front-end of every eCommerce website plays a significant role in bringing conversions. Be it Shopify or any other eCommerce platform, you always need to have a detailed overview of little things involved in the front-end structure.
And, there is always a need for aligning and placing things in an interactive manner so that your target audience finds it compelling and easy-to-use. Below are a few powerful and effective tips that can help you while structuring your website in a competent manner.
Clear & Effective CTA (Call-to-action)
A call-to-action as the name suggests is basically implemented for encouraging the users to take adequate actions like adding the product to cart or wishlist or subscription etc.
It always comes out as a logical way to convert the visitors. However, it is not always that every CTA converts.
There is always a need to follow some best practices to design and implement compelling CTA on your website. For e.g., NETFLIX has the best CTA stating “Join Free for a Month”, it depicts the perfect mixture of marketing, selling, and providing assurance while building up loyalty.
This way you can also figure out your brand’s USP and provide relevant CTA to your visitors on the eStore. Also, you can choose to opt for contrasting colors, right size & shape, unique and compelling words, stating value proposition etc.
Easy-to-Access Shopping Cart
Apart from designing a custom Shopping cart web page or checkout page, you are also required to provide the users with an easy access to it.
For e.g., when a customer adds a product in the cart, you can choose to display a pop-up box containing the cart info i.e. added products along with options to ‘check out’ and ‘continue shopping.’
This way you are providing quite a smooth transition between the shopping cart and product pages. Such practice is always recommended by experts to enhance the customer experience on your web store.
In some cases, we may have seen that whenever we add product to cart then it simply pops up on the cart icon in numeric form. And, the customer is still on the product page. To access the cart, he/she may have to move the cursor to cart and open it to complete the purchase.
If you are currently practicing this approach, you can simply hire shopify developer to modify it with the one elaborated in the above example.
Perfect Search Box
A search box on your Shopify store is a combination of an input field with a submit button. It is being primarily designed to ease out your visitor’s journey while looking for some specific products.
In case of complex and content-heavy websites, search boxes are highly appreciated among users. However, it is equally significant for other websites for getting specific results in no time.
Some of the best practices for perfect search box are as follows:
Quick & Painless
Prominent visibility & Auto-suggestion
Icon representation with search bar (shape of schematic magnifying-glass is preferable)
Although, a search box is not always given much priority while designing and placing it on website. Still, a search box can definitely bring consumer satisfaction, increased interaction, and can improve overall UX of your website.
The above-mentioned three tips for structuring the front view of your Shopify store are among some proven practices online retailers. Also, there are several others that can contribute to your success.
Additionally, there is always a room for improvement in a longer term. For e.g., once you have set up an online Shopify store then you can keep on testing it on different variations as in A/B testing for better results.